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West Third Brand

Renowned for their handcrafted, limited batch aromas, West Third Brand has formulated sophisticated quality driven scents since 2008. Each scent is an easy-to-wear, minimalist blend, of earthy botanicals that evokes the brand’s quintessential American style. Hand crafted in their Hill Country studio (tucked between wineries and craft distilleries) just outside Austin, TX. Our Austin...

Birthstones: April- Diamond

illustration: Simple Minerals Natural diamonds are a rare and unique ultimate gift for a loved one. Thought to be one of the hardest substances on the globe, diamonds date back billions of years.  – American Gem Society In honor of the April birthstone, we’re diving into the qualities of the diamond stone....

Birthstones: March – Aquamarine

illustration: Paper Bicycle “The name aquamarine is derived from the Latin wordaqua, meaning water, and marina, meaning the sea.  This gemstone was believed to protect sailors, as well as to guarantee a safe voyage.  The serene color of aquamarine is said to cool the temper, allowing the wearer to remain...

HOME – Spring 2016

I am thrilled to share images of the Spring 2016 lookbook for HOME!  I slowly rolled out alternative rectangular versions of our classic home pieces over the past few months and was finally able to photograph them in context and wanted to share them. These new rectangular versions speak to me...

Birthstones: January – Garnet

illustration by LaPetitMascarade “The origins of birthstones is believed to date back to the breastplate of Aaron, which contained twelve gemstones representing the twelve tribes of Israel. The current list dates back to 1912 with only one addition since then – the tanzanite was added to December.”  – The American...

Fostering Creativity Pt 1- Creative Spaces

Behind the scenes of fail I have been thinking long and hard about shaping the future of my brand and my place within it.  Moving into the new studio last year was a welcome shift in my focus and attention. It wasn’t really until the beginning of 2014 that I...

fail HOME launch

I am thrilled to announce the official launch of fail HOME!  I have been dreaming about a home collection for the past 2 years, and with the new studio setup, I was finally able to make this dream a reality. The collection is built upon organic hand-cut and hammered brass...

Eric Bonnin Ceramics

So, it’s been a while since my last post!  I have been doing a lot of organizing here at the studio, prepping for holiday, and took a few scouting trips to Dallas and New York. I went to NYC as a participant in the Martha Stewart American Made Workshop Series...

Designing a studio from the ground up!

It might be a little obvious that I have been pretty busy lately with the lack of posts coming your way.  I spent July finishing the studio and running around on the West Coast for 3 shows.  I basically took the one of the slower times of year and made...

Favorite Read – Lonny

If you already know about Lonny, then you already know and if you don’t, then you should!  I very rarely get a chance to sit down with a magazine and read cover to cover, and rarely even have time to just flip through it.  I am working on carving out...

Summer – Its not over yet!

While the rest of the country might be thinking of cooler weather in the future, we are just hitting our hottest month here in Austin.  People always say, “I guess you just get used to it…” but the truth is, you never get used to it!  You just learn how...

Advanced Style

I was perusing the blog for our new NYC store, Flying A and stumbled upon a clip for Advanced Style : the documentary.  I absolutely say that age is a state of mind and not a number, and this blog and upcoming documentary show just that.  I hope that all...

JM Dry Goods Austin

Tucked away on Nueces, across from Ranch 616 is the new Austin re-location of Marfa’s JM Dry Goods.  We finally were able to stop in a few weeks ago while running around on a Saturday and chatted with the super friendly owner, Michelle Teague.  Michelle recently moved with her family...

Gift Collective – Besties for Bitches by Bleach

The last guide in our series comes from Jacqueline Fernandez and the ladies of Bleach.  If you dont know about Bleach, you should!  Bleach is a locally produced art and culture magazine with a huge reach and international following {Bleach is anything but a “local” publication}.  Their photo shoot spreads...

Kinfolk Vol. 2

I just got the email, the second volume of Kinfolk will be unveiled next Monday December 12th!  I really enjoyed tabbing through the first volume online this summer.  Not only was the photography amazing but the stories actually made you want to stop and read them!  Going forward, the issues...

Gift Collective – Those Who Get Their Hands Dirty by Loretta Flower

Today’s post comes from a new friend, Mary Karhryn Payneter of Loretta Flower.  Based out of a private South Austin studio, Mary Kathryn crafts arrangements and bouquets for the Austin area, specializing in deliveries, weddings and events.  You may have seen her recently mentioned on our favorite blog – Design*Sponge! ...